A new report has been released detailing the size and features of the “Eyewear Market (Spectacles, Contact Lenses, Plano Sunglasses) – Global Industry Analysis, Size, Share, Growth and Forecast, 2012 – 2018” . This is the first time this industry has been segregated as a category of it’s own.
Increasing usage and acceptance of eye wear products in general, and prescription eyewear in particular, is a critical driver for market growth. With a large percentage of the population afflicted with conditions such as myopia, hyperopia, presbyopia, and astigmatism, the demand for corrective eye wear is on the rise. Plano sunglasses, which are sunglasses fitted with non-Rx lenses, provide protection for the eyes against harmful UV radiation. These non-prescription products are expected to witness lower demand in the organized sector in developing geographies; however, they contribute largely to the overall revenue due to high retail prices.
Spectacles enjoy widespread global popularity owing to high degree of penetration in developing and developed economies alike. Due to lifestyle changes, which involve increasing formal employment and extensive usage of computers, the number of individuals using corrective eyewear is also on the incline. Contact lenses are gaining user acceptance due to increased awareness and convenience of use. Daily disposable and weekly disposable contact lenses are expected to be the preferred modality, due to their cost effectiveness and low dependency on eye care products.
The low availability of eyesight testing centers and eye examinations in developing regions has resulted in lower penetration of eyewear products in these geographies. This could emerge as a viable opportunity for market players, as healthcare services are essential for the prescription and renewal of corrective eyewear.
This report as detailed in the Wall Street Journal today detailes and analyzes the global eyewear market based on the available product types, the distribution channels employed, and geographical segmentation, which consists of North America, Europe, Asia Pacific, and the Rest of the World (RoW) region. The study also provides an in-depth analysis of the various factors driving and restraining the eyewear market, as well as the potential opportunities for all the stakeholders involved. Read more here http://online.wsj.com/article/PR-CO-20130415-907830.html?mod=googlenews_wsj